Brand Marketing Director Needed in Shanghai
To join our team, you must be a lively and cheerful person, like organizing activities
About us:
An Essilor International subsidiary, EBD innovates and leads the development of the American fast growing online prescription eye wear market. EBD has successfully mixed cutting edge technologies, state of the art production, innovation and creativity to generate rapid growth and position itself for global expansion. Here at EBD we design and manufacture our own products to provide perfect styles at unbeatable value. The work environment is young, friendly and creative. In addition to provide a solid experience we also offer great career development potential to our successful employees.
Work Location：Shanghai, China
Office: North Shanxi Road, Jing An District, Shanghai
Subordinates: 8-10
Report to: the General Manager
Responsibilities:
1/ Lead & develop a high performance multicultural team of over 8-10 individuals through coaching, and direct supervision. Manage UI/UX (just to tell the programmer how to make it better, need not know technology), Product marketing, Brand creative and PR and Social Media departments
2/ Provide brand strategy and ensure branding standards are clearly formulated and guidelines are followed across all marketing channels. Manage strategic marketing plan and campaigns
3/ Drive innovation and execution throughout the brand marketing team by establishing high expectations for quality, efficiency, and customer service
4/ Identify, recommend, and execute strategies and initiatives to raise brand awareness and drive significant increased website traffic, conversion rates
5/ Responsible for Display advertising strategy and agency coordination
6/ Lead Social Media team and agencies to ensure community development and ensure sales revenue and return on spent for Social Media advertising channels
7/ Initiate and lead team creative and strategic brainstorm to prepare yearly and quarterly marketing plans for campaigns, products and site optimization
8/ Identify and communicate business needs based off analysis for improved website functionality and enhanced customer experience to dramatically grow the business
9/ Undertake continuous analysis of competitive environment and consumer trends to guide UI/UX manager day to day activities and larger optimization projects
10/ Oversee the marketing strategy for new and existing product categories. Product design, strategy and management
11/ Build cross-functional relationships with the Brand Marketing and other teams within the organization to ensure alignment of marketing initiatives
12/ Manage brand marketing budget. Negotiate vendor contracts, rate and service level agreements for all brand marketing initiatives
Salary related:
Open to discuss, strong candidate most welcome!
Best regards
HR
Requirements:
1/ Strong skills in strategy and planning, merchandising and marketing, and vendor selection and management
2/ Entrepreneurial mindset with the ability to spot original branding opportunities.
3/ Strong decision making skills with a track record of leading multiple projects in a fast-paced, deadline-driven environment
4/ Exceptional interpersonal skills for communicating effectively with technical and non-technical individuals
5/Frontend customer experience focused on acquiring and retaining customers
6/ Well versed with web analytics research tools/processes and distilling conversion drivers from user behavior research
7/ Strong sense of fashion and international trends. Strong interest in Social media and rising marketing platform and technology
Education and Experience:
1/Bachelor’s/Master’s degree in business management, computer science, or related degree or equivalent experience is required
2/ 5 years relevant experience in progressively responsible marketing roles
3/ 3+ years of experience managing teams