True Run Media is a ten year old Media company dedicated to helping people in Beijing live their lives to the fullest. Our three magazine titles – the Beijinger, Agenda, and BeijingKids – cater to the distinct needs of people living in Beijing. If you're interested in joining our fun-loving and dynamic team, please send your cover letter, resume and salary expectations to
The Brand Manager is responsible for developing and growing their product’s brand and market presence, managing social media activity and planning and executing events and strategic partnerships. As part of their job, the Brand Manager plans the social media campaigns and events for their products and sets goals with the manager, executes that plan, and also designs all branded gifts for the events. Finally, the Brand Manager works as a point-person who collects ideas for in-house brands, collates them, and works with Production to see them executed.
Responsibilities • Work with Marketing Manager to plan and set goals for dynamic marketing campaigns, including events, social media, and strategic sponsorship. • Work with Editorial and Production to develop the brand’s identity, and base all marketing activities thereon. • Set up social media strategy and maintain daily activity across all accounts. Develop content for posting on all designated social media outlets, monitoring online competitor presences/perceptions, researching new blogs and channels for relevance/trend identification, reporting “chatter” and other relevant online data, and maintaining posting schedules • Work with all department leaders to help create promotional concepts that build brand presence and drive community influence and salability of products. • Cooperate with Editorial seek out events sponsorship opportunities that are in line with the brand’s identity, and finalize all proposals with sponsors. • Work with Sales to find events sponsors and finalize all deals with said sponsors. • Plan and execute all of brand’s products (including the design and production of branded gifts) ensuring that they are on time, on budget, and aligned with company goals. • Work with editorial to design in-house and events ads, and see them through to publication. • Create and maintains SOPs relevant to the position. • Maintain current knowledge of industry marketing activities to create closer relationships with the company’s target communities and establish successful event Marketing programs.