International Media Specialist
工作地址: Chaoyang District, Beijing, China
About this Position:
We are looking for an experienced International Media Specialist to join our growing technology team in Shanghai. In the role, you’ll be leading the way in bringing Chinese brands to the biggest overseas stages—by developing new and existing relationships with international media, regularly liaising with clients and generating and executing ideas to land earned coverage. As an ideal candidate, you’ll have over 2-3 years of experience across consumer tech, mobile internet, retail, EV and/or new energy sectors.
If you are interested in this position, please send your resume, cover letter and salary expectation to ***@***.***
Key Responsibilities:
Client liaison – Maintain daily liaison with clients to ensure project execution.
Media Relations – Develop media strategies, identify suitable media and reporters/influencers, draft pitches and conduct outreach to international media, maintain regular communication with reporters and influencers. Paid media collaboration is also an important part of daily work.
Content Development – Generate story ideas, develop structure and drafts for a variety of platforms and styles.
Skills and Experience (International media and technological clients):
Essentials
Excellent command of English and Chinese, both spoken and written
Bachelor's Degree (or above)
Equipped with over 2-3 years of experience in PR/MKT/Media profession, preferably with a background in technology communications (preferably within a PR agency environment)
Comfortable with different writing styles, able to lead/co-lead conceptual and executional copywriting for formal news releases, biographies, video copy, speeches, and presentations
Solid skills and strong relations with international technology media
A natural communicator with a solutions-oriented mindset and a quick learner
Well-developed time management skills with an acute sense of urgency
Open-minded, cross-cultural, and eager to work with people from different backgrounds
Desired but nonessential
A desire to lead by example and to take the initiative
Overseas paid media experience
Overview
Weber Shandwick is the earned-first global communications agency. Led by world-class strategic and creative thinkers and activators, Weber Shandwick has won some of the most prestigious awards in the industry, including being named to Ad Age’s A-List in 2020 and Best Places to Work in 2019. Weber Shandwick was also awarded PR Agency of the Year by Campaign US in 2021, honored as PRovoke’s Global Agency of the Decade in 2020 and ranked #1 on PRovoke’s Global Creative Index in 2021 and 2022. Additionally, the firm was named PRWeek’s Global Agency of the Year in 2015, 2016, 2017 and 2018 and was awarded PRWeek’s Purpose Agency of the Year in 2020 and 2021. Cumulatively, the firm has earned more than 150 Lions at the Cannes Lions International Festival of Creativity. Weber Shandwick also received Honorable Mention (and the only PR agency) on the Gartner Magic Quadrant for Global Marketing Agencies in 2021. Part of the Interpublic Group (NYSE: IPG), Weber Shandwick is the anchor agency within The Weber Shandwick Collective – the strategic communications and consulting network. For more information, visit https://www.webershandwick.com/.
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