Website to apply
On-site: https://www.careers.imexsourcingservices.com/marketing-manager/
Offshore: https://www.careers.imexsourcingservices.com/marketing-manager-offshore/
JOB RESPONSIBILITIES:
1. Creating and leading the B2B Marketing strategy for the business, with a special focus on qualified inbound lead generation.
2. Selecting & managing 3rd party Marketing service providers to ensure their work aligns with our marketing strategy.
3. Managing our Social Media accounts, including creating content, and managing the Content calendar.
4. Testing all our content, conversions, and providing results in data format so smart conversion decisions can be taken.
5. Identify and implement AI-driven tools and marketing technologies to improve efficiency in content creation, lead nurturing, and analytics.
6. Own the marketing analytics dashboard—track and report on KPIs, derive insights and optimize campaigns for improved ROI.
7. Building & optimizing our "Partner Program".
8. Creating and refining sales funnels and buyer personas.
9. Writing & refining literature about the various services we have.
10. Other marketing-related tasks.
You will be able to manage 1 or more assistants to support you in your day-to-day activities.
1. 5+ years of Full-Time Hands-on Marketing experience, with a focus on building funnels and converting inbound leads for business-to-business purposes.
2. Experience managing 3rd party service providers and direct reports.
3. Excellent writing and editing skills, with the ability to create clear, concise, and engaging content in a variety of formats, including social media, blog, and email.
4. Experience using AI writing tools like Jasper, ChatGPT, and Gemini to generate content ideas and accelerate the writing process.
5. Strong analytical and data-driven decision-making skills with experience using tools like Google Analytics and social media analytics platforms.
6. Experience with content management systems (CMS), email marketing platforms, paid advertising platforms, and social media scheduling tools.
7. Experience with popular online marketing platforms/tools.
8. Experience delegating, setting goals, and reviewing performance.
9. Strong in project management
10. Ability to train junior team members on tools, processes, and best practices.
11. Passion for exploring and using AI for automating marketing processes.
12. Brownie Points: Experience with managing and promoting podcasts.
The ideal candidate will have:
1. Ability to work independently, set their own path, and execute it.
2. A distraction-free work environment, with a dedicated working space.
3. Comfortable navigating ambiguity and finding creative solutions when faced with new challenges or limited resources.
4. Strong interpersonal skills for collaborating with cross-functional teams, and vendors.
5. A desire to continuously learn, improve, and stay updated on emerging marketing tools and best practices.
About Our Company
IMEX Sourcing is a modern-day technology driven sourcing & product development company looking to disrupt the sourcing industry through innovation and technology. We have clients located across the globe, but primarily in the US & UK. More info about the company can be found on www.ImexSourcingServices.com
We believe sourcing does not need to be so traditional. Our Mission is "To Transform International Trade for E-Commerce Sellers" and we take this mission extremely seriously. We consider ourselves a Sourcing Company that heavily uses technology to enhance international trade by focusing on Speed, Quality & Transparency.
We have been around for 7 years and have grown at a rapid pace over the years, pretty much doubling our turnover every year since we started out. Our typical clients tend to be large E-Commerce sellers. We are looking for Amazing people who share our core values of hunger for knowledge, problem solving, continuous development and problem-solving.