Digital Strategist, Integrated Marketing Communications Firm ( SHANGHAI )
We are seeking a talented and innovative Digital Strategist for an award-winning international independently owned and operated IMC consultancy that has a major focus in the luxury and lifestyle sector. The ideal candidate will be responsible for developing and executing comprehensive digital marketing strategies that drive brand awareness, engagement, and conversion for our diverse portfolio of clients.
Key Responsibilities
Strategy Development: Create and implement data-driven digital marketing strategies that align with client goals and objectives across social media, paid digital media channels, digital content, website, and Influencer engagement / management.
Market Research: Conduct thorough market research and competitive analysis to identify trends, insights, and opportunities in the digital landscape.
Campaign Management: Oversee the planning, execution, and optimization of digital marketing campaigns across various channels, including social media, email, SEO, PPC, and content marketing.
Analytics & Reporting: Utilize analytics tools to monitor campaign performance, generate reports, and provide actionable insights to clients and internal teams.
Collaboration: Work closely with cross-functional teams, including creative, content, and technology, to ensure cohesive strategy execution.
Client Liaison: Serve as the primary point of contact for clients, maintaining strong relationships and ensuring their needs are met.
Trend Monitoring: Stay updated on industry trends, emerging technologies, A.I. tools and best practices to continuously enhance our digital strategies.
Benefits
Competitive salary and performance-based incentives.
Comprehensive health and wellness benefits.
Opportunities for professional development and career advancement.
Flexible work environment with remote work options.
Dynamic and inclusive company culture.
Interested candidates should submit their resume, and examples of successful digital campaigns they have managed to [ ***@***.*** ] As much as we'd love to get back to every interested party, due to the number of applicants we can only get back to those who genuinely qualify.
Qualifications
Bachelor’s degree in Marketing, Communications, Business, Computer Science or a related field.
At least 5+ years of experience in digital marketing or strategy, preferably in an agency setting.
Strong understanding of digital marketing channels and tools, including Google Analytics, social media platforms, email marketing software, and SEO/SEM.
Excellent analytical skills with a data-driven mindset.
Exceptional communication and presentation skills.
Ability to work collaboratively in a fast-paced, global environment.
Creative thinker with a passion for innovation and problem-solving.