Admissions and Marketing Director -- British School in Beijing
This is a regular Job Posting
Employer: British School Beijing
Industry & Field: Education
Refresh Date: May. 20, 2013
Expiration Date: Sep. 30, 2013 Expired
LOCATION A British School – Shunyi Campus
JOB PURPOSE: Responsible for developing and implementing a strategy that ensures continual attraction, recruitment and retention of students and builds the British School Beijing’s reputation.
Leading the admissions, marketing and communications functions of the British School Beijing – Shunyi Campus to ensure best in class customer service
REPORTING TO School Principal
OTHER KEY RELATIONSHIPS
School Management Team
Director of Marketing and Admissions, NA Education
PACKAGE Competitive remuneration and benefits
KEY RESULT AREA
Strategic Planning
Develop and evaluate the admissions and marketing strategies for the School to deliver business goals in the context of NA Education’s strategy to be the school of the choice and grow student numbers
Lead the development, implementation and evaluation of the action plans to deliver the admissions and marketing strategies
Assist with the development and implementation of procedures, policies and guidance for admissions, marketing and customer service activities
Work with the SMT to ensure delivery of the admissions and marketing strategy consistently throughout the school
Marketing
Plan and execute whole school marketing and communications initiatives that contribute to the overall growth and reputation of the school
Track the implementation of the marketing plan and pupil numbers and propose actions to improve pupil numbers to target levels
Ensure an appropriate range of School promotional materials are developed in line with the School’s and NA Education’s brand guidelines
Work in partnership with the school to maintain best practise across the school’s digital marketing particularly in regard to content strategy, SEO and social media
Ensure company standards are achieved across marketing and admissions
Ensure an events programme for prospective and current families is developed, executed and marketed
Engage with and develop relationships with existing families to increase loyalty and brand champions
Forge external links and corporate engagement by representing the school at local publicity events such as consulate functions, Brits Abroad, the British, Australian and American Chambers
Build links with local businesses and organisations including Relocation Agencies.
Etc.
Admissions
Ensure a first class, individualised admissions process from enquiry to application
Ensure all members of the school community, understand and fulfil their admissions responsibilities
Ensure the Admissions Team maintain high standards across the student application procedures, including school tours, assessments, visa documents, reference checks and follow up.
To support the Admissions team in the engagement of parents in the school to follow up any specific requests.
Customer Service
Work in partnership with the whole school community to implement NA Education’s customer service standards including high levels of personal contact
Etc.
Competitor Analysis
Work in partnership with the senior leadership team to ensure they maintain a good understanding of market dynamics for expat and ‘local’ customer markets
Develop good understanding of the international schools market locally
Research and Data Management
Etc.
Qualifications & Requirements:
Requirements:
Bachelor degree or above, related traninig experience
Experience
Sales and marketing experience Essential
Customer relationship management Essential
Operating at a strategic and tactical level Essential
Experience of managing and developing a team Essential
Planning priorities and delivering against agreed targets and service levels Essential
Working with people from different cultures and countries Desirable
Experience of achieving results by working with staff not under your direct control Desirable
Familiar with the National Curriculum of England and the IB Diploma Desirable
Experience of working with teachers and school leaders Desirable
Skills
Excellent communications skills, particularly written and spoken English Essential
Ability to prioritise and deliver against agreed targets and service levels Essential
High level interpersonal skills Essential
High level of networking and relationship building skills Essential
Demonstrable negotiation and influencing skills Essential
Data analysis and presentation Desirable
Project management Desirable
Personal IT skills Desirable
Personal Attributes
Results driven with high energy levels Essential
Positive team player with a can do attitude Essential
Organised Essential
Commercially aware Essential
Flexible Essential
Affinity with and interest in education Essential
If you’re interested and qualified, please send me your cv with picture
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Best regards
HR
PACKAGE Competitive remuneration and benefits
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