Asso. Dir., DTC Business Innovation
This is a regular Job Posting
Office Address: Beijing, China
Industry & Field: Chemicals
Refresh Date: Jan. 8, 2025
Expiration Date: Mar. 10, 2025
About the job
At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.
Asso. Dir., DTC Business Innovation
Your Tasks And Responsibilities
The core responsibility of the DTC Business Innovation Designer is to build, operate, and continuously optimize a consumer/patient-centered DTC digital business model and operational system, as well as a matching DTC business evaluation system and data network, based on profound consumer insights and omnichannel customer journey design.
The ultimate goal is to empower measurable business growth.
The role involves 4 core work modules: 1) Continuous research and insight extraction of consumer unmet needs based on the omnichannel user journey; 2) Development and optimization of DTC business models and operational strategies based on the brand’s omnichannel growth strategy; 3) Design of a comprehensive DTC business evaluation system and data analysis framework (including channels such as social media and E- commerce); 4)Continuous optimization of DTC business operations and empowerment efficiency, along with producing evaluation results.
YOUR APPLICATION
If your background and personal experience fit this profile, please send us your complete application at www.career.bayer.cn If you have any recommendations, please kindly send mail
L ocation:
China : BeiJing : BeiJing || China : ShangHai : ShangHai
Division:
Pharmaceuticals
Reference Code:
835049
Qualifications & Requirements:
Who You Are
More than 10 years of experience in the pharmaceutical & healthcare industry, including the experience in the management of the omni channel market (in-hospital & ex-hospital), the experience in the management of digital and ecosystem partnership innovation projects, a deep understanding of the needs and operation mode of Internet digital partners, and the experience in brand management of the Central Marketing Department is preferred
Master's/MBA degree or above
Ability to communicate effectively in written and oral English
Having experience in multinational pharmaceutical company headquarters is better
Bayer is a global enterprise with core competencies in the life science fields of healthcare and nutrition. We design our products and services to serve the most essential human needs of health and nutrition. At the same time, we strive to address some of the world’s biggest challenges presented by a growing and aging global population.
At Bayer, we’re committed to driving sustainable development and generate a positive impact with our businesses.
Through the power of science, we’re pioneering new possibilities that advance life for all of us. That means reimagining how we care for ourselves and one another by empowering everyday health, improving approaches to patient care, and finding better ways to nourish our communities around the world.
Data Privacy Statement & Imprint: https://www.bayer.com/en/glob-li-bayer-en-dps-imprint.aspx
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